HOW TO POST VIDEOS ON INSTAGRAM: All you need to know.

Business Insider

Instagram is a free photo and video-sharing app for iPhone and Android that allows users to upload, share, and engage with friends and followers. You can also access Instagram’s web account on your personal computer and desktop. To access and enjoy the benefits of sharing videos on Instagram, you first need to understand how to post videos on Instagram. As one of the leading social media platforms in the world, Instagram offers so many features with different posting options like regular videos, reels, or stories. It also includes extras like location, tag options, music, gifts, etc.

The essence of this article is to walk you through how you can share your video content on Instagram. Before we go ahead, let us get to know the types of videos you can post on Instagram.

What are the types of Instagram videos?

Basically, there are four types of videos you can share on Instagram; Instagram stories, videos, live, and Instagram reels. For a better understanding of these types of Instagram videos, let’s explain them briefly:

#1. Instagram Stories:

These are short 15-second video clips that disappear after 24 hours. They can be saved as a story highlight by pinning clips to the profile. A colorful ring appears around your profile picture when you post a story, indicating that your followers can view your content by tapping on it. 

Read Also: How Long Do Instagram Stories Last?

#2. Instagram Videos:

In 2021, Instagram introduced a format that combines IGTV and in-feed videos for easy video creation and discovery. Instagram videos allow these features to include trimming, people and location tagging, the ability to add captions, filters, and a 60-second feed preview.

#3. Instagram Live:

Instagram Live enables real-time communication with your audience or followers. It allows users to stream videos directly to their audience’s feeds, allowing them to watch while streaming or later as a story. Live streams last up to four hours and can be hosted by one or two accounts. Videos can be shared for 30 days before being deleted.

To make a live Instagram video, you have to ensure a strong internet connection, clear, high-resolution, and stable broadcasts, and include storytelling to engage your audience, viewers, or customers. And if things go wrong during the day, just incorporate the mistakes into the live experience!

#4. Instagram Reels:

Reels are popular among younger Instagram users. They are multi-clip videos with AR effects, music, and transitions, ideal for reaching new audiences and increasing visibility. In a nutshell, Instagram’s Reels is a versatile video format. It’s a full-screen, portrait-oriented version of TikTok’s vertical-video format. These multi-clip videos, lasting 15–30 seconds, showcase creative content with effects and music.

Marketers should consider using Reels to showcase brand personality, hashtags, and product tags, as users often perceive them as more authentic than professional video content. Hold on! Don’t be in a rush! We know you can’t wait to start posting videos on Instagram. We also know that the reason you want to post videos on Instagram is to grab the viewer’s attention; you want the world to know what you are all about.

In order to make your Instagram video go viral and get the desired quality of your viewers’ attention, you might want to consider these giveaway tips on how to go about it.

Tips to make your videos go viral on Instagram  

A post is considered viral when it crosses 100,000 likes or views with about 1,000 comments. There are no basic formats for creating viral content on Instagram, but there are tips for gaining more viewers’ attention on your video content, at least.

Here are some practical tips:

#1. Know your Audience:

Understanding your audience on Instagram is crucial for creating viral content—I mean, understanding their interests and preferences. You might need to create a buyer persona to understand your audience and determine their interests effectively.

Conduct extensive audience research to understand your audience’s preferences. Instagram analytics provide valuable insights into audience preferences, enhancing audience engagement and delivering successful content.

Social media trends change fast, and Instagram is not left out of this fast-changing trend. Your ability to know the Instagram trends in vogue and be able to create content using these trends is an added advantage.

Whether it’s sharing more videos, using new content formats, or adding trending music to your content, if it’s trending, you need to get on it. Please note: Don’t copy the trends verbatim; spice them up. The goal is to do what others are doing but in a more unique way or manner.

#3. Establish a unique brand voice:

You need to be authentic and creative to stand out on Instagram. Doing what everyone else is doing in the exact same manner is not the way to go viral. To boost viral success, understand your brand personality and create a recognizable voice that resonates with your audience.

#4. Audit your own posts:

To audit means to examine—to review. It is important that you identify the lapses or faults to work on before posting new content. It can either be that your captions are not really giving out your brand voice or that your bio or profile photo does not align with your brand to look genuine and professional. Whatever the problem you observed, fixing it with your current aesthetic, brand voice, and content will increase the chances of your future posts going viral.

#5. Study the competition:

I repeat, “Don’t just copy your competitors; instead, analyze their posts for viral content ideas and insights. Find out what’s working for them, Identify their content gaps or mistakes, and then create engaging content in your brand’s unique style.

#6. Recreate viral content:

This is no doubt the easiest way to make your content go viral on Instagram, but be strategic and cautious about it. Don’t just copy and paste viral content; spice it up and make it unique using your brand voice.

#7. Partner with an influencer:

One major challenge to going viral on Instagram is having a small following or being new to the platform. Partnering with famous creators in your niche can increase exposure and virality by gaining reposts, mentions, and co-creation opportunities.

Influencers with engaged followers boost brand credibility and endorse products. And Increased exposure increases the chance of content virality.

#8. Determine the best time to post on Instagram:

Posting exciting content earlier can reduce its visibility. (It is called the “dark abyss of social media algorithms”). Your followers are not always scrolling through Instagram; they work and sleep too. Maximize engagement on Instagram by identifying when there are more active followers and posting during their peak hours.

#9. Post consistently to grow your followers

You can’t go viral with your first random piece of content. But you must continue to try many times until you are finally able to hit it off on Instagram. Be patient and consistent in posting on Instagram, using a consistent brand voice and timing to achieve viral success. Regularly posting great content can keep new and excited followers engaged and make them always remember your brand.

For easier consistency in posting, you can get a social media scheduler to schedule Reels and posts in advance.

Now that you have learned some practical tips to increase your chances of virality, below is all you need to know about how to post videos on Instagram.

How to Post Videos on Instagram 

Earlier in this article, we listed the four basic types of Instagram videos you can share: stories, videos, live, and reels. 

Relax as we take you through the various steps to sharing these videos on your Instagram account or page.

How to post a video on your Instagram story:

Note: Instagram stories are short 15-second video clips that last for 24 hours. Instagram stories are a way to engage with your followers and have fun.

You can share a pre-recorded video or record a video within the app and upload it to the Instagram story. These steps will put you through:

Steps to post an already recorded video on your Instagram story 

  1. Open the Instagram app, and click on your story icon on the upper left side of the home page.
  2. Select a video from the gallery by tapping the “Plus” icon on the lower left side of the screen. Select the “Videos” folder using the arrow icon.
  3. Make your story creative by adding captions, GIFs, stickers, and much more. You can do this by tapping on the “Smile” icon on the upper side of the screen. Select the “Aa” icon for text, and to scribble anything, select the “Scribble” icon beside the “Aa” icon.
  4. You can also add music if you wish. Click on the music icon, search, and choose a song. Adjust which part of the song you want to add by scrolling the bar below the screen. 
  5. Once you’ve finished editing, tap on the arrow to post your story for everyone to view, or you can share it with your close friends or individually send it to anyone from the list.

Steps to post an already-recorded video on your Instagram story by recording a video within the app

  1. Open the Instagram app, and click on your story icon on the upper left side of the home page.
  2. Record a video using Instagram’s various features for recording, like Boomerang, Hands-Free, and Multi-Capture. Choose the desired feature from the drop-down menu.
  3. Record the video by pressing the white circle at the bottom of the screen.
  4. Once you’re done recording, add captions, stickers, GIFs, etc. Then share your story.

How to post Instagram videos on IGTV:

IGTV (Instagram TV) supports in-feed videos over 60 seconds and up to 60 minutes. To post longer Instagram videos using IGTV, follow these steps:

  • On the Instagram app, go to your profile page. Click on the “Plus” sign on the upper right side of the profile.
  • From the drop-down list of options, choose IGTV video.
  • Select the video you want to post from your camera roll. Here, you will only be able to select videos that are over 60 seconds.
  • You’ll see a preview of the video you choose to ensure you have selected the right video. Select the “Next” option to continue.
  • Choose a cover image by tapping and sliding, or add a custom image from the Camera Roll. Tap “Next” to continue.
  • In this step, add a title and description, and you can also preview the IGTV video on your feed.
  • You can edit profile cover settings for a personalized appearance.
  • Increase IGTV video reach by making it visible on Facebook, posting to IGTV using the “Make visible on Facebook” option, or saving it as a draft to publish or post later.

How to post a Live Video on Instagram:

  • From your Instagram feed or profile, click on the “plus (+)” button in the top right corner.
  • Select the “Live” option from the Create menu. 
  • The Live feature will be activated, tap the “Schedule” option listed on the left side of the screen.
  • On a blank field from the schedule option, enter the video title and choose a starting time between 3 months and 1 hour from the moment of your scheduling.
  • Set the date and tap the “Schedule Video” button below.
  • Tap on the recording icon. Instagram will briefly check your phone’s internet connection before starting your live video. Pro tip: Your viewer count and viewer comments are at the top of the screen. Celebrate those flying hearts! That’s your audience showing you love.
  • The bottom and top right corners offer spicy features for an improved livestream experience.
  • Tap the X icon at the top right-hand corner when you’re done filming your Instagram Live video. Once your video has ended, there is an option to either view it in your Instagram Live archive or discard it.

Post a Video on Instagram reels from within the app

  • Open the Instagram app, and click on the “Your Story” icon at the upper left side of the feeds page.
  • Select and click on “Reels” at the end of the screen.
  • Record a video by tapping the white button.
  • You can also edit videos with multiple editing options to add music, speed, effects, a timer, and many others. Note: The Circle icon with 15 below the Music icon indicates the video recording length; tap 30 seconds, twice 60 seconds.
  • Once you start recording, the progress bar on the upper left-hand side of the screen turns red. When you are done recording and have edited, you can preview by selecting the “Preview” option.
  • Add creative elements like stories, GIFs, stickers, and voiceovers to reels by tapping the Smiley icon, when you are done, select “Next” to continue.
  • Create a catchy caption, select a video cover image, tag people, and share, or save it as a draft. You can add hashtags for wider reach. 

How to post a video on Instagram reels from your phone gallery

  • Open the Instagram app, click on the “Your Story” icon at the upper left side of the feeds page.
  • Click “Reels” at the end, then select “Plus” to add a video from the gallery.
  • Choose the video, select the “Add” option, and “Preview.”
  • Edit reels and click “Next.”
  • Add music to reels by selecting “Music” icon, selecting desired song, by scrolling the bar below the screen..
  • Add a caption, select the cover image, tag people, and then “Share” or “Save as Draft” to post later.

Bonus Answers to FAQs

What are the tips for successful Instagram video posting?

Here are some tips for smooth Instagram video posting:

#1. Use hashtags: Trending hashtags enhance video content reach and attract viewers.

#2. Adhere to established guidelines: Instagram enforces community guidelines for content, prohibiting nudity, hate speech, and violence threats.

#3. Maintain concise videos: Avoid long videos that are not making sense, keep your videos to the point, even slow-moving to retain the audience interest.

#4. Review audio: Instagram may remove videos with copyrighted music. However, using the music feature on the app will let you overlay music to your video without risk of violating instagram guidelines.

Final thoughts

In the world of social networking sites, Instagram ranks 4th globally, behind YouTube, Facebook, and WhatsApp, with an average of about 1.4 billion daily users who spend at least 30 minutes on the platform.

Posting videos on Instagram captures the audience’s attention, increases brand awareness and drives more customers to your website. You can as well as, promote new products, giveaway, or share thought-provoking questions, quote with stickers for participation. 

By doing so, you gain the attention of many instagram users, increase the number of your instagram followers and you can stand a chance of becoming famous on Instagram, and that’s you going viral.

We hope this article was of great help to you? If yes, like, comment and share.

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