How to Post a Job on LinkedIn: A Complete Guide

How to post a Job on LinkedIn
JazzHR

Contrary to what you thought, it is actually simple, quick, and completely free to post a job on LinkedIn. More than half a billion people from over two hundred and fifty countries, including the United States, are members of LinkedIn, making it an excellent resource for people looking for a Job and businesses trying to fill open positions. Learning how to post a job on LinkedIn should be your first step in the process of locating qualified candidates. In this article, you’ll learn the simple steps that will result in the free posting of your job opportunities.

Reasons to Post a Job on LinkedIn

LinkedIn is the world’s largest professional networking website, but it also serves as a job board. It has over 800 million members in over 200 countries, allowing you to cast a wide net for suitable prospects. Furthermore, because LinkedIn is a social networking site, posting a job on LinkedIn allows the hiring team, company leadership, and current workers to easily post the job.

LinkedIn offers various advantages for using LinkedIn for your job posting, including:

  • Using the “Jobs You May Be Interested In” tool to attract top passive candidates
  • The “Suggested Professionals” function lets you know which prospects are qualified even if they haven’t applied.
  • Using precise statistics to optimize your job postings
  • Integrating your Career Page might help you build your employer brand.
  • Giving applicants a mobile experience that is user-friendly
  • Furthermore, by posting a job on LinkedIn, you enable your staff to share your job posting with their network. This raises the visibility of your job posting and boosts your chances of receiving qualified applicants.

Post a Job on LinkedIn: Step-by-Step Guide

#1. Create a LinkedIn page

This, of course, should go without saying. Before you can begin using LinkedIn to hire people, you will first need to build a LinkedIn company page and configure it appropriately. In order to accomplish this, you must first establish a personal profile that has your complete name. You can quickly create one by going to the homepage of LinkedIn, clicking the “Join Now” button, and then following the on-screen directions. After you have finished doing this, you will be able to build a page for your firm.

Keep in mind: You should not create a personal profile using the name of your company. Your profile will thereafter be flagged for removal from LinkedIn as a result of this action.

#2. Advertise the job position

There is no cost associated with posting a job on LinkedIn. Click the Work button located on the dashboard of your personal LinkedIn profile, and then click the Post a Job symbol located in the drop-down menu that appears. After clicking this link, you will be taken to a page where you’ll enter your job information. Type in the job title, the name of the company, the type of workplace (i.e., on-site, hybrid, or remote), the location of the employee, and the employment type. After you have completed filling out all of the fields, click the Get Started for Free button. Consider making use of LinkedIn Recruiter in order to discover your next employee because it provides better methods and sophisticated hiring solutions.

#3. Establish your job description

After you have entered your employment information, the following screen will urge you to submit your job specifics. These details will include the job description as well as any abilities that are required for the position. After you have completed this section in its entirety, you will be able to proceed to the following section by clicking the Continue button that is located at the bottom of your screen. Complete the following fields with your information:

  • Job description: Within the text box provided, you will need to provide your job description. Include work responsibilities, necessary abilities, and educational prerequisites, and try to be as clear as possible.
  • Skills: By clicking the Add Skill icon, you can specify the skills that are required for the position.

#4. Select your applicant preferences

Click the Continue button in the lower right-hand corner of the page once the details of the position have been filled in. This will bring up the page that lists your applicant possibilities. First things first: determine how you want to receive applications. This can be done via email, which is highly encouraged, or through an external website, which sends the candidate to apply somewhere other than LinkedIn.

If you decide to receive applications by email, you will be able to include screening questions. These questions can help you exclude unqualified applicants or pinpoint the exact qualifications that you want candidates to verify before sending their resumes. LinkedIn will provide suggestions for two questions to ask. You have the option to either keep those or click the X to remove them, after which you may add your own questions or choose from the list of possible questions that LinkedIn provides. You can also make any screening question a must in order to meet the criteria. If you choose this option, LinkedIn will automatically filter out applicants and send rejection emails to anyone who does not fulfill those standards. If you choose this option, LinkedIn will filter out applicants automatically.

Click the “Post Job for Free” button once you have finished populating the Applicant Options box.

#5. Advertise your currently available position

After you have finished publishing your job opening, you will have the opportunity to either continue with a free post or choose a spending limit for a promoted job ad. When you promote your job ad, you increase the likelihood that it will appear at the top of search results. Not only that, but it will also be placed at the top of job recommendations, send instant mobile alerts to qualified individuals, and attract a bigger pool of potential Job seekers each month.

Your budget might be broken down into daily or total amounts (the most money you will ever spend). Your daily budget must be larger than $7 per day; LinkedIn will provide you with a recommended daily budget based on jobs with comparable titles and locations so that you can get the most out of your job posting. This is done so that you can get the most qualified candidates for your open positions.

LinkedIn provides an estimate of the number of candidates you will receive each month based on the budget you choose.

To submit your free job listing, all you have to do is click the Select Free button if you do not want to promote your position. After that, LinkedIn will provide you with a free trial period of three days to promote your listing.

You have the option of selecting “no thanks” or “start a free trial.” Pick either I’m not interested or Start my free trial.

#6. Proceed with payment

If you decide to promote your job listing, you will be asked for payment before the promotion is activated. Once your job has been boosted, you will receive priority placement in search results, promotion in premium job advertisement channels, and tailored job alerts to candidates.

To complete the processing of your payment, you may either make use of the default credit card that is on file or click the Add Payment Method button to enter a new card. You are only charged when someone clicks on your ad, and you have complete freedom to adjust your spending limit or terminate your ad at any moment.

#7. Enhance your Job post

You can update your job posting to increase your chances of finding competent candidates once you have finished the job details and applicant options and selected whether or not to promote your job. This includes the following:

  • Including your job listing on your personal profile
  • Adding LinkedIn skills evaluations (you will be alerted if applicants pass the examinations with a score of 70% or higher).
  • Printing a Help Wanted sign (which includes a QR code that leads job seekers to your LinkedIn job advertising)
  • Including remuneration information (displayed at the top of your job ad; improves your job’s visibility in search results)
  • Choosing one of your company’s perks to highlight in your advertisement.

Make use of LinkedIn’s #Hiring feature.

The #Hiring feature on LinkedIn can help spread the word that your company is hiring. Encourage your employees to share a job post from their profile page; doing so will add the #Hiring frame to your employee’s profile photo, highlight that employee in the job post’s “Meet the Team” section, and tell the employee’s network of the open role.

Simply ask your staff to share the job posting by doing the following:

  • Click the Me icon on their LinkedIn homepage,
  • Select View Profile.
  • Click the Open to link, which appears beneath their profile photo.
  • Click Add to Profile after selecting an existing job from the pop-up window that appears.

Other methods for sharing LinkedIn posts:

LinkedIn is built on the strength of networks, so don’t overlook the worth of your own. Aside from posting on your LinkedIn company page, you may also:

Share positions in LinkedIn groups you follow to attract people with the perfect mix of skills and interests or encourage your network to share the job with their network.
Share a job opportunity on your LinkedIn profile: Your own posts will be seen by your professional connections, further spreading the word about open positions at your organization.

Is it free to list a job on LinkedIn?

LinkedIn allows you to submit a single job for free. You can also opt to promote a single job or numerous positions with varying budgets based on parameters such as job title and location.

How many jobs can you post for free on LinkedIn?

LinkedIn allows you to submit one job at a time for free. The free job posting will be available for up to 30 days. If you decide to remove your job posting before it expires after 30 days, you can submit another one. However, you are limited to posting no more than two free jobs each 30-day period.

Is it possible to post numerous jobs on LinkedIn?

You can utilize LinkedIn’s Talent Solutions—Recruiter and Recruiter Lite—to publish many jobs at once. It should be noted that using LinkedIn’s Talent Solutions comes at a cost.

How can employers make use of LinkedIn?

LinkedIn can help employers find applicants, post positions, engage with potential hires, and build their company brand. LinkedIn Jobs, LinkedIn Recruiter, LinkedIn Career Pages, and LinkedIn Talent Insights are among the talent solution offerings available.

Can I connect LinkedIn to other employment boards?

LinkedIn can be integrated with job boards to allow you to post jobs on various sites from a single location. This way, you only have to make adjustments once, which optimizes the hiring process and saves time and work.

How does LinkedIn Recruiter function?

HR professionals that need to hire more than five people per year or have difficult-to-fill jobs might benefit from LinkedIn Recruiter’s enhanced search, messaging, and analytics services. Recruiter comes with 150 monthly InMail messages, templates, bulk messaging, and ATS integration.

What is the distinction between LinkedIn Recruiter and LinkedIn Recruiter Lite?

LinkedIn Recruiter includes enhanced search filters, unlimited profile views, and advanced reporting and analytics features. Recruiter Lite is a scaled-down version of the same; for example, Lite includes 30 InMail messages per month against 150 InMail messages per month in Recruiter.

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References

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