How to Add Captions to Reels 2023, Simplified!!!

how to add captions to reels
Credit: Mint

Are you very eager to improve your Instagram Reels? Then you’re in the right place. Adding captions can considerably increase your reel’s impact and engagement. If you’re wondering how to add captions to your reels, just stick around and find out.

In this article, we will provide a step-by-step guide through the process of adding subtitles to your Instagram. We’ll also go into captioning your Facebook Reels. This tutorial is meant to teach you how to perfect the skill of captioning your Reels, whether you’re an experienced user or a newbie.

Let’s get started…

Why Should I Add Captions to my Instagram Reels?

Captions are text overlays on your reels that transcribe the audio or voiceover.

And, make no mistake, captions have become a necessary tool not just in the world of social media material but also in all forms of media in general.  

They are especially effective when it comes to Instagram Reels.

Instagram Reels helps your brand flourish by: 

1. Improving Accessibility

Captions make your videos more accessible to people who are deaf or speak a different language. This is helpful for your brand from a marketing standpoint, as 64% of people are inclined to take action after viewing an inclusive commercial. 

More importantly, it is simply the proper thing to do.

2. Increasing Participation

Captions might catch the attention of visitors who watch your reels with the sound turned off, which is a regular occurrence. Did you know that 92% of people watch videos without sound? Captions might encourage people to watch your reels for longer periods and interact with them more.

3. Catching Attention

Even if autoplay is off, captions can help capture viewers’ attention. This increases the likelihood of viewers watching your Reel and connecting with your content.

Imagine browsing through your Instagram account and coming across a Reel with intriguing visuals. 

However, because the autoplay is off, you may be tempted to keep scrolling, missing out on the audio experience intended by the creator. But then you notice the captivating song lyrics, which are neatly arranged as captions. You’re immediately attracted in, curious to see how the images match the lyrical narrative.

That’s the kind of experience you want your audience to have every time they watch your Instagram Reels.

How to Add Captions to Reels on Instagram

The point of adding captions and subtitles is a MUST if you’re a creator who enjoys making Instagram Reels.

You can do this in a variety of ways based on your preferences and the type of content you want to create.

So, without further ado, here are some handy methods for adding subtitles to your reels.

Use of Instagram’s In-App Feature to Add Auto-Captions to Instagram Reels

The Captions sticker in the Instagram app is the fastest and easiest method to produce captions for your Reels.

That’s very cool, given that manually writing captions takes a lot of effort and time.  

Even better, you can customize the caption style and colour to reflect your brand’s design.

Follow these steps to use the Captions sticker in the Instagram app:

  • Step 1: Launch Instagram and tap the + icon at the bottom of the screen. Then, from the options, choose Reel.
  • Step 2: Either create a new reel or select an existing video from your camera roll.
  • Step 3: Select Next, followed by the sticker icon at the top of the screen.
  • Step 4: From the list of stickers, choose the Captions sticker. Instagram will begin transcribing and adding subtitles to your video.
  • Step 5: Tap the Done button in the upper right corner of the screen. You may also adjust the text or change the style and colour of the captions by tapping on each one.
  • Step 6: Tap Next, then add a caption, alter the cover, tag people, and do other things. 
  • Step 7: Finally, tap Share to share your clip with captions.

And there you have it: an Instagram Reel that is not only visually appealing but also inclusive and engaging.

Use of Online Tools to Add Captions to Instagram Reels

You may also add captions to your reels by using online tools that generate subtitles for videos. 

Numerous internet tools provide this service, including Kapwing, Zubtitle, and Headliner.

You can upload your video, select the language and style of the subtitles, and then download the subtitled video using these tools. If necessary, you can also change the text and timing of the subtitles. Neat!

Follow these procedures to make subtitles for your video using online tools:

  • Step 1: Visit a website that provides this service, such as Kapwing, Zubtitle, or Headliner.
  • Step 2: Upload or paste a link to your video.
  • Step 3: Select the subtitle language and style. The tool will begin to generate subtitles for your video.
  • Step 4: Go over the subtitles and make any necessary changes. The captions’ font, size, color, and position can then be adjusted.
  • Step 5: Download and save the subtitled video on your device.
  • Step 6: Launch Instagram and tap the + icon at the bottom of the screen. Then, from the options, choose Reel.
  • Step 7: Select the subtitled video from your camera roll and press the Next button.
  • Step 8: You can auto-generate captions, manually add captions, modify the cover, and more.
  • Step 9: Finally, tap Share to share your clip with captions.

Use of Third-Party Apps to Add Captions to Instagram Reels Offline

Offline captions can also be added to Instagram Reels using third-party apps such as AutoCap, MixCaptions, and Vont. 

These apps allow you to choose a video from your camera roll, select the language and style of the subtitles, and edit them as desired. These applications can also be used to apply effects and filters to your video.

Follow these instructions to use third-party apps on your phone to add captions or subtitles to your video:

  • Step 1: From the App Store or Google Play Store, download one of the apps that provide this feature, such as AutoCap, MixCaptions, or Vont.
  • Step 2: Launch the app and permit it to access your camera roll.
  • Step 3: From your camera roll, choose your video and the language and style of the subtitles. Subtitles will be added to your video by the app.
  • Step 4: Go over the subtitles and make any necessary changes. The captions can also be changed in terms of font, size, colour, and position. 
  • Step 5: Download and save the subtitled video on your device.
  • Step 6: Launch Instagram and tap the + icon at the bottom of the screen. 
  • Step 7: From the menu, choose Reel.
  • Step 8: Select the subtitled video from your camera roll and press the Next button.
  • Step 9: Either auto-generate or manually insert the captions. Then, tap Share to share your reel with captions.

How to Add Captions to Reels on Facebook

If you have a personal Facebook account, you can presently upload an SRT file to add closed captions to a Facebook video. Viewers can watch your Facebook video with captions by clicking the CC icon (closed captions).

If you have a Facebook business account, you may utilize the Auto-generate Captions function in the Creator Studio to automatically add captions to Facebook videos and Reels. You can also proofread the auto-generated captions or subtitles later. Alternatively, you can upload an SRT file for Facebook video captions.

Here are two great ways to automatically add a caption to your Facebook reel:

How to Add Captions to Facebook Videos Using SRT Files

For the majority of individual Facebook users, you can immediately upload an SRT file to your Facebook video to add captions. So, in the Facebook Feed, here’s how to add captions to a Facebook video.

Step 1: Import Your Facebook Video

To import your Facebook video from your computer, navigate to your Facebook homepage in the browser and click Photo/Video.

Step 2: Insert captions into the Facebook video.

Click the Edit button in the top left corner of the video > select Add Captions from the dropdown menu > upload the SRT file for your video > click Save. For the thumbnail of your Facebook video, you can alternatively upload an image or select a still frame from your movie.

Step 3: Enable captions on the Facebook video.

After you’ve published your Facebook video, you can now click the CC button and select the subtitle language for your Facebook video. You can also change the background color, opacity, font colour, and text size of the Facebook video caption by clicking the Options button.

To add subtitles to Facebook videos in languages other than English, simply repeat the first two steps and upload SRT files in different languages.

How to Add Captions Facebook Videos for Business Accounts

If you manage a Facebook business account and wish to add captions to Facebook videos, you can use the Creator Studio’s Auto-generate Captions option. This is how you do it.

  • Step 1: Go to your Facebook business page, then click Meta Business Suite on the left side menu, then All Tools, then Creator Studio.
  • Step 2: In the Creator Studio, click Create New > hit Upload Video in the scroll-down menu > upload your Facebook video and create a video title, description, and thumbnail > Select Captions in the Media Optimizations, and Facebook will auto-generate captions for your Facebook video.
  • Step 3: Click the Review button to proofread the auto-generated captions with exact timestamps, or click Adjust Time to change the start and finish times of the selected captions, then click Done to publish.

You can also add an SRT file to your Facebook video captions. After you’ve uploaded your Facebook video, you can enable closed captioning by clicking the CC icon.

Why Can’t I Add Captions to my Reels?

The “Captions” option is not available globally. If you don’t see the “Captions” sticker, it’s most likely because you live in a region where this feature isn’t currently available. In such instances, a virtual private network (VPN) can be used to trick Instagram into thinking you’re in another location.

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