How Long Do Instagram Stories Last?

How Long Do Instagram Stories Last?
Dexerto

Instagram Stories is a feature that enables Instagram users to share media content with their followers on Instagram. Users can post links to other platforms as well as text, gifs, photos, videos, and other content without sharing the post itself on their profile grid.

In August 2016, Instagram Stories were released, and since then, they have undergone numerous improvements. Users can post content from their camera roll, their feed, or their profile for uploading and sharing. Additionally, Instagram stories can be used to boost engagement because they are renowned to have a greater reach.

How Long Do Instagram Stories Last?

Instagram story videos can last up to 15 seconds. How long, though, do Instagram stories last? Can they last indefinitely?

After 24 hours, your Instagram stories (the images or videos you post to your story) will vanish from Feed, your profile, and Direct.

This is the primary difference between Stories and Reels. Reels won’t disappear after 24 hours. It is always visible on Instagram except if you choose to delete it.

How Long Are Instagram Stories?

Instagram Story videos can only be up to 15 seconds long. However, if you’re curious to know how to bypass the time limit, here’s a quick tip: Several 15-second clips can be combined to create a longer video sequence. 

Furthermore, short videos can be found on Instagram Stories, but they vanish after a day. Only your followers can see your stories. 

The average “story” format on other social media platforms is longer than those on Instagram:

  • ‍Facebook Stories: Up to 20 seconds‍
  • Snapchat Stories: Up to 60 seconds‍
  • WhatsApp Status: Up to 30 seconds

It’s not just video content that can be posted on Instagram stories. To give your followers a more richly detailed Story experience, you can mix images and videos in. Viewers can tap through a combination of images and videos in your Story sequence, similar to a carousel post.

How To View Instagram Stories

The top of your display prominently displays Instagram Stories. They are far more likely to result in views and engagements because they are frequently the first thing users see when they open the app. Let’s look at the Instagram Stories viewing process.

Step 1: Navigate to your Instagram home page.

When the Instagram app has launched, tap the home icon at the bottom of the screen to return to the home screen.

Numerous profile pictures with orange and purple circles above them can be found on your home screen. Note that these circular symbols each signify that the user has a story that is live and available for viewing.

Step 2: Click the Story you want to watch.

Select any of the circular icons from your Stories feed by tapping on them. The user’s posted Story will then be displayed.

Step 3: To explore, tap left, right, or hold.

When a Story is open, you can tap and hold it to pause it and watch it whenever you want. To see the next Instagram Story just tap the right side of the screen. To return to the previous Story, tap the left side of the screen.

Additionally. you can automatically move on to the next user’s story by swiping left. To return to the Story of the previous user, swipe right.

How To Create An Instagram Story

Starting an Instagram Story is simple. The difficult part is coming up with one that interests your audience. Let’s first examine the fundamental procedures for creating an Instagram Story.

Step 1:

Tap on your profile picture in the upper left-hand corner of your Instagram home page. The choice to add to your Story will then become available.

Step 2:

To start a new Story, tap on the “Camera” button in the “Add to Story” window. Alternatively, pick a video or picture from your image library to include in your Story. As an alternative, you can open the Instagram camera app by swiping right from your home screen. From this point, you can quickly make a video or take a picture to include in your Story.

Step 3:

Select a filter at the bottom of your screen if you’re taking a new picture or video. Even the picture or video capture mode can be chosen. The side panel’s arrow can be tapped to widen your options. Next, decide if you want to use dual, boomerang, layout, or hands-free. You can begin a new text Story by clicking the “Create” button.

Step 4:

Press the “camera button” to take a picture after selecting a filter and a capture mode. To start a new video recording, tap and hold.

Step 5:

Tap the text icon at the top of the screen to add text to your Story after taking the photo or video. Your message will be displayed as an overlay as you type. To make your point more clear, you can alter the text’s font, and color, and even add text effects.

Step 6:

Tap the sticker icon to add appropriate stickers to your Story. Additionally, you can add location tags, mention tags, music, polls, links, hashtags, and countdown timers from the sticker dashboard. 

Alternatively, you can enter a keyword in the search bar at the top and select the sticker you want to add if it’s pertinent to your message.

Step 7:

Press the arrow button at the bottom of the screen once you’ve finished editing the Story and adding all necessary stickers. then pick the “Your Story” sharing option. 

Additionally, Instagram lets you choose which users to share a Story with by adding them to your list of close Friends. The Story will immediately go live if you tap “Share.”

How to Make Instagram Stories Longer Than 15 Seconds

Here are the steps for creating longer Instagram Stories videos.

#1: Launch the Instagram app on your smart device.

#2: To create your Instagram Story, tap the plus icon and then click the Story link in the pop-up window.

#3: To create a longer Instagram story video, you have two options: recording or uploading.

Normally, holding down the Record button allows you to capture a 15-second video. You need to hold the button down for a lot longer if you want to record a longer Instagram story video.

Press and hold the Record button until it has completed its full circle. The second clip then starts to play.

Holding down the Record button allows you to create a 60-second Instagram story by recording four 15-second clips. Release your finger once you’re finished.

You can also upload a mobile video that is between 15 and 60 seconds long. Instagram will automatically shorten it into 15-second clips after that.

Alternatively, you can also upload a 15–60 second video from your phone. Then, Instagram will automatically cut it down into 15-second clips.

Step 4. Edit the videos however you want. Click Next to share it with Your Story after that. This is comparable to the methods used to extend music on Instagram stories.

How To Use Instagram Stories

Instagram Stories are essential for business strategy, but content creation can be daunting for first-time users. Here are some effective ways to use Instagram stories:  

#1. Give your audience tutorials and how-to information:

Stories’ sequential structure makes them ideal for content with a step-by-step, instructional format. You can create educational content that is incredibly engaging, from recipes to beauty tutorials. These are a simple substitution for conventional vlogs and blog posts.

#2. Make use of polls, tests, and questions:

A great way to engage your customers in conversation is through stories.

It’s easy and enjoyable to do so thanks to features like polls and quizzes. Polls, tests, questions, and voting stickers are frequently used by brands in their Stories. This engages the audience simply and enjoyably.

#3. Announce events and break news yourself:

Some brands post announcements in their Stories. To keep your followers informed about what your company is doing, this is a wise move.

#4. Feature the most recent posts in your main feed:

By promoting your posts, use Stories to get around Instagram’s algorithm and increase reach. Instagram users can now add links to their Stories, promoting fresh content from other websites. To increase reach, share important blog content, press releases, and other content.

#5. Post previews of forthcoming content or merchandise:

Instagram Stories allow you to tease what is on the horizon, if nothing else. Maybe you’re eager to start a new business. Perhaps a new product is about to be released.

You can use stories to communicate your message to a wide audience. It’s simple to arouse anticipation with imaginative stickers and countdowns.

#6. Promote deals and offers that expire soon:

You can advertise a deal on Stories just like you would on Instagram. Additionally, both physical stores and e-commerce sites can benefit from this. Therefore, you can highlight a current sale or promote limited-time offers using your Stories.

#7. Share customer images and user-generated content:

Brands can avoid oversaturating the main feeds with UGC by using Stories to highlight user-generated content and create a customer slideshow. Reposting content to Stories is simpler than using other channels.

#8. Show your followers behind-the-scenes of events:

Instagram Stories are beautiful because they don’t have to be elaborate, well-produced productions. In actuality, a lot of brands produce unfiltered, real-time Stories.

Consider various approaches to using Stories to involve your audience. You could share images from the event and “day in the life” posts that show off your regular schedule.

Important Tips for Your Instagram 

Here are some pointers to get you going for your Instagram stories:

#1. Optimize for Instagram Story format:

The videos on Instagram Stories are always vertical. They are made to be viewed on a phone. Make sure your content is natively vertical when you create it. Instagram automatically converts content to the Story format if it isn’t. However, platform-native vertical videos typically have higher engagement rates than non-native videos.

#2. Keep it informal:

You don’t need to buy expensive video equipment for several thousand dollars. It’s perfectly fine to record video with a smartphone. In fact, because it feels more authentic and less like marketing, phone footage frequently performs better than professionally produced video.

#3. Use Instagram add-ons:

Instagram Story videos offer numerous ways to enhance engagement and appeal to users. Customize your Story with stickers, engage with other users, and allow users to share it via DMs. Use Instagram Story features like the pen tool for drawing, highlighting, and creating custom colors. 

Additionally, consistently publish Stories, focusing on quality content, and track social analytics to understand which types receive the most views, replies, and engagement. 

#4. Turn your best Instagram Story into highlights:

Instagram Story videos are only available for 24 hours before being removed. However, you can edit your Story videos to make highlights that remain on your profile indefinitely. Using this method, you can showcase your best Story content.

#5. Reshare Story videos in which you were mentioned:

You can repost another user’s Instagram post to your Story if you’ve been tagged in it. This is a fantastic way to show off satisfied clients praising your business. adding your audience to your enthusiasm.

Advantages Of Using Instagram Stories

A brand should prioritize Instagram Stories above all else for the following reasons:

#1. Instagram Stories put you front-and-center in followers’ feeds.

Instagram’s Stories feed automatically skips the line in followers’ feeds, making brands visible to customers. Consistently publishing Stories ensures visibility and reach, making it prime real estate for brands.

#2. Instagram Stories are perfect for humanizing your brand.

Instagram Stories are informal and off-the-cuff, even from brands, offering a unique way to connect with customers. They showcase a brand’s voice and personality, allowing users to share personal anecdotes, selfies, and team photos, contrasting with optimized content on the main feed.

#3. Instagram Stories provide numerous opportunities to engage.

The built-in features of Stories are ideal for brands that want to engage followers while having fun with polls and quizzes. Additionally, it allows you to make use of music, hashtags, @mentions, and stickers that are uniquely yours. 

Can Your Instagram Story Last Longer Than 24 Hours?

Yes, your stories can be extended for more than 24 hours. Stories that were posted after 24 hours will be archived on Instagram.

Why Do My Instagram Stories Disappear Before 24 Hours?

Stories on Instagram can last up to 24 hours. If they are deleted before the 24-hour mark, there may be a system error. Unfortunately, there are occasionally bugs with social media apps.

Does Instagram Notify Me When Someone Screenshots My Stories?

Instagram does not notify you if someone has screenshotted your Story. Similarly, if you screenshot someone’s story, they will not be notified.

Can I See Who Watched My Instagram Story?

Yes, you can see who has viewed your Instagram story. Open your Instagram Story and swipe up on the screen to see who has viewed it. The Instagram usernames of the viewers of each video or image in your Story will be visible to you.

Additionally, you can scroll down to see who viewed your Story on Facebook if you shared it there.

How Long Do Instagram Stories Last?

Instagram Stories are limited to a 15-second time limit. If you wish to upload Instagram Stories that are longer than 15 seconds, then you should upload them separately as different Stories. 

Can Someone See How Many Times I Have Viewed Their Instagram Story?

No, Instagram users cannot see how many times someone has watched their story. The Instagram usernames and the total view count are displayed in the story feature. However, there may be instances when more people have viewed your story than there are actual viewers. This is primarily because it replays your stories. You can’t tell who replayed your story, which is unfortunate.

Can I View An Instagram Story Without Them Knowing?

Instagram Stories can be viewed anonymously by turning on Airplane Mode or using another account. Additionally, third-party apps can also be used for anonymous viewing. Stories enable engagement with followers and quick conversation.

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References: 

Demand Curve 

Brand Mentions 

Sprout Social 

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